Accessibility and menu language
Accessible Menu Link Copy Template
Use this template to write menu buttons, QR prompts, alternate-format notices, and download links that tell people exactly what they are opening before they click.
How to use this template
Duplicate this file for each review cycle or restaurant location. Keep one clean master and one working copy with dates, owners, and approvals filled in.
What this template is for
Weak menu link copy sounds like 'Click here,' 'View PDF,' or 'Menu.' Strong menu link copy tells people whether they are opening the full menu, a lunch menu, an allergen note, a PDF, an ordering page, or an accessible alternate format.
This template is useful for website menus, QR signage, booking confirmations, profile links, printed handouts, and staff-written follow-up messages.
Plain-language link patterns
| Use case | Preferred link text | Avoid |
|---|---|---|
| Full website menu | View the full menu | Menu / Click here |
| Pickup ordering page | Start a pickup order | Order now |
| Printable PDF | Download the full menu PDF | |
| Allergen note | Read the allergen and cross-contact note | Dietary info |
| First-time diner help | Read the first-order guide | New here? |
| QR tent card | Scan to view the mobile menu | Scan me |
Copy blocks you can reuse
- Primary website button: View the full menu
- Secondary website button: Start a pickup order
- Accessibility note: If you need help reading the menu, ask staff for an accessible digital copy or spoken walkthrough.
- QR sign copy: Scan to open the mobile menu with sections, prices, and allergen notes.
- PDF note: Download the printable full menu PDF
- Alternate-format note: Need a text-based version? Open the plain HTML menu
Implementation review
| Touchpoint | Current label | Revised label | Owner | Done |
|---|---|---|---|---|
| Homepage primary button | ||||
| Google Business Profile menu URL | ||||
| QR card on tables | ||||
| Footer menu link | ||||
| Allergen page link | ||||
| Delivery platform profile text |
Quick quality checks
- The reader should know the purpose of the link from the link text itself or from very nearby context.
- If a link opens a file, say what kind of file it is.
- If a link opens a limited menu instead of the full menu, say that explicitly.
- If staff offer verbal menu help or an alternate format, make that visible before a customer has to ask.